JSON-LD Generator
Build valid schema.org JSON-LD for the most common types — Organization, WebSite, Article, LocalBusiness and Product — from a simple form.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>Paste this into your page’s <head>, then validate it with the Structured Data Checker. Keep it aligned with your visible content.
What JSON-LD structured data does for SEO and AI
Structured data is a machine-readable description of your page’s meaning, written in JSON-LD inside a script tag. Search engines use it to earn rich results(star ratings, FAQs, breadcrumbs, product prices) that lift click-through, and AI systems use it to understand your entities— who you are, what you sell, who wrote an article. It’s one of the highest-leverage SEO tasks for the least effort. This generator builds valid JSON-LD for the five highest-value schema.org types; choose the one that matches the page.
Which type to use
Organization
Your brand entity — name, URL, logo and sameAs links to your official social, Wikipedia and Crunchbase profiles. Put this on your homepage. The sameAs links are what most help AI systems recognise and disambiguate your brand, so fill them in.
WebSite
Site-wide identity, plus an optional SearchAction that can earn a sitelinks search box in Google. Add the search URL template if your site has its own search.
Article
For blog posts and news: headline, author, published/modified dates and a lead image. Powers the article rich result and tells AI who wrote what, when.
LocalBusiness
For businesses with a physical presence: name, address, phone and opening hours. Feeds local search and map results — essential for anyone with a storefront or service area.
Product
For product pages: name, description, price, currency and availability. Enables the product rich result with price and stock status right in search.
The one rule you must not break
Structured data must describe content the visitor can actually seeon the page. Marking up prices, ratings, reviews or authors that aren’t visible is a Google guidelines violation and can earn a manual penalty. Keep the JSON-LD in sync with the page, server-render it so crawlers and AI fetchers see it, then validate.
Related tools & guides
- Structured Data Checker — validate the markup after adding it.
- Guide: how to add structured data (JSON-LD) and GEO guide.
Frequently asked questions
▸ ▾ Which schema types can I generate?
Organization, WebSite, Article, LocalBusiness and Product JSON-LD — the highest-value types for rich results and AI understanding.
▸ ▾ Where do I put the JSON-LD?
In a script tag in your page's head or body. It must describe content the visitor can actually see.